Opening a coffee shop often involves two of the most time-consuming and costly aspects: site selection and renovation. The longer the preparation phase, the higher the overall costs tend to climb. Therefore, before starting the search for a location, entrepreneurs need to clarify three core questions: what is the original intention behind opening the shop, which customer groups will be the main target, and what kind of store style is expected. Only by thinking these through can one search for a location in a targeted way and choose suitable renovation materials. Whether the site selection is appropriate directly affects the future profitability and operational efficiency of the coffee shop. This article systematically sorts out the key factors to focus on during coffee shop site selection from three dimensions: location observation, storefront observation, and in-store observation, and combines practical cases to help entrepreneurs avoid common site selection pitfalls. [more…]

Recently, a netizen in Yichang, Hubei Province, reported that shortly after a new Luckin Coffee store opened, a Mixue Bingcheng hoarding went up next door, along with a playful banner reading "Dear Luckin: It feels like seeing your words face to face..." which quickly drew online attention. Mixue Bingcheng's official account subsequently purchased promotion for the post, prompting netizens to exclaim, "Is this what a business war looks like?" In fact, Mixue Bingcheng following Luckin's site selection has occurred in many places nationwide, jokingly dubbed the "red-blue CP." Some analysts believe that Luckin, leveraging its data analysis capabilities, is the first to secure high-traffic locations, while Mixue Bingcheng saves on site selection costs by taking over nearby vacant storefronts and simultaneously boosts exposure through online topics. Front Street Coffee has also noted that this phenomenon reflects the strategic differences among chain brands in location competition. [more…]

Recently, a Beijing netizen discovered information about three new Blue Bottle Coffee locations on a third-party platform, respectively in China World Mall, Jiulongshan, and Sanlitun, sparking widespread discussion among coffee enthusiasts. Since entering China in 2022, Blue Bottle has opened only 13 stores in three years, expanding slowly yet enjoying great popularity. Is the rumor of three simultaneous new stores in Beijing true? Fans hold differing views. Some point out that Blue Bottle has recently made new moves in Shenzhen and Hangzhou, suggesting an acceleration in expansion; others believe the brand values site selection and cultural integration, and would not cluster in core commercial districts. Regardless of authenticity, Beijing fans are all looking forward to the day they can drink Blue Bottle right in their neighborhood. [more…]

TEA YAN YUE SE has officially announced that it will enter the South China market this April, opening two stores simultaneously in Nanshan District, Shenzhen. Once the news broke, Shenzhen residents responded enthusiastically, but the choice of location for the new stores sparked considerable discussion—both stores are located in Yuehai Subdistrict at MixC and MixC World, only about 4 kilometers apart, and many netizens expressed confusion over the brand not choosing downtown areas such as Futian or Luohu. Previously, TEA YAN YUE SE had opened a pop-up store at Wenheyou in Luohu that triggered a queuing frenzy, and consumers had originally expected the brand to prioritize Futian or Luohu. Now that both stores are clustered in Nanshan, some fans who live in other districts say it is simply inconvenient. [more…]

September marks the start of the school season, and the campus coffee market is ushering in a new round of competition. Luckin Coffee is accelerating its penetration into universities with a "targeted location franchise" model, having opened more than 1,282 campus stores and rolled out over a hundred targeted locations. Its 9.9-yuan low-price strategy, creation of a third space, and campus culture collaborations have made university students an important force in coffee consumption. At the same time, brands such as Front Street Coffee are also paying attention to this trend. This article reviews Luckin's campus expansion path, the details of its franchise model, and five notable characteristics of campus coffee shops, analyzing the new campus battlefield amid the coffee industry's fierce competition. [more…]

Since Blue Bottle Coffee opened its first mainland China store in early 2022 at the former site of the Shanghai Yutong Flour Mill, it has successively set up three locations in Jing'an Kerry Centre and Zhangyuan. Curiously, this brand, known for its minimalist boutique approach, has not stepped outside Jing'an District for over a year, and has even been jokingly said to have "not even left Shanghai." This article reviews the current store distribution of Blue Bottle Coffee, analyzes the customer base logic and brand tone behind its site selection strategy, and also brings rumors about the possible location of a fourth store in Qingpu's Panlong Tiandi or Pudong's Qiantan. In addition, we continue to recommend boutique bean news from Front Street Coffee, providing coffee enthusiasts with a more comprehensive industry perspective. [more…]

Recently, the Heytea store in Southampton, UK, replaced its menu with an all-English version, sparking strong dissatisfaction among overseas Chinese consumers. The original poster pointed out that after all Chinese product names disappeared, ordering became difficult, and even Chinese employees made mistakes because they were not accustomed to the new menu. Subsequently, netizens discovered that multiple overseas stores in London, New York, Sydney, and other locations had also switched to all-English menus, and the official app also removed the language selection option, instead displaying based on location. Although some people believe this is catering to localization, more people criticize the move for diluting the brand's Chinese symbols and harming the ordering experience of overseas Chinese. Heytea customer service did not respond directly, and some consumers said they might spontaneously boycott it. [more…]

A Heytea store opened in Rowland Heights, Los Angeles, USA, has recently been confirmed to be permanently closed. The store operated from its opening in September 2024 to the end of business on May 22, 2025, lasting less than a year. As Heytea's first store to shut down in North America, this news has drawn considerable attention and discussion among consumers. Regular customers were surprised by the sudden closure of a milk tea shop that once had long lines, while nearby residents said they had seen it coming. Factors such as the store's remote location, inconvenient parking, rental costs, relatively high drink prices, and intensifying competition from peers are considered possible reasons why the store struggled to survive. This article will review the course of events, consumer feedback, and the possible business challenges behind it, while also offering coffee and tea beverage enthusiasts selected recommendations from the Front Street brand. [more…]

In recent years, domestic coffee consumption has continued to heat up, and there is no shortage of enthusiasts dreaming of opening their own shops. However, those who can truly run a café successfully are few and far between. Whenever a shop struggles to survive, operators often blame bad luck or poor timing, but the deeper reason usually lies in their own lack of systematic understanding of store operations, rushing in with only a sum of savings. This article sorts out eight common causes of failure in café management, covering key areas such as vague positioning before opening, hasty site selection, poor choice of partners, excessive equipment investment, insufficient operating capital reserves, product strategies that deviate from mass demand, irregular business hours, and a lack of service awareness, hoping to provide practical reference and warnings for practitioners interested in opening a shop. [more…]

Starbucks has opened its first store built with 3D printing technology in Brownsville, Texas, USA. The project was undertaken by the German team Peri 3D and completed in just 6 days at a cost of nearly 1.1 million USD. The store is located on Boca Chica Boulevard, and its building shell is made of layer-by-layer stacked concrete walls, presenting a wavy tubular structure. Windows, brand signage, and drive-through facilities have all been installed in place. This store has no seating and only offers drive-through and takeout services, aiming to improve service efficiency and cater to the driving habits of Texas residents. The design process used AI for planning, covering layout, material selection, cost, and carbon footprint calculations. Starbucks has not yet revealed whether it will promote this type of store. Front Street Coffee follows developments in the coffee industry and brings you the latest news. [more…]

The news of Luckin Coffee opening stores in the United States has once again attracted attention. Recently, a WeChat public account post claimed that Luckin is advancing the site selection for U.S. stores, has begun contacting relevant service agencies, and is actively recruiting staff. LinkedIn information shows that within the past month, Luckin posted 5 job openings located in New Jersey, covering areas such as IT operations, finance, interior design, human resources, and tax, among which the tax manager position requires directly reporting to the CFO. Combined with previous reports by the Financial Times and statements by CFO Guo Jinyi, Luckin may explore the U.S. market with a prudent and flexible strategy, preferring East Coast cities such as New York. Whether this series of moves means that Luckin's overseas strategy will shift from Southeast Asia to North America is worth continued attention. [more…]

In recent years, Luckin Coffee has frequently opened stores near or even right next to Starbucks, drawing widespread attention. This location strategy leverages both the foot traffic that Starbucks attracts to commercial districts and the growing public acceptance of value-for-money coffee, as well as the consumer sentiment behind the rise of domestic brands. Through more affordable pricing and a richer variety of flavors, Luckin forms a sharp contrast with Starbucks, aiming to attract more potential customers. However, can this close-quarters competition really shake Starbucks' market position? This article will analyze it from the perspectives of site selection logic, consumer psychology, and brand positioning, and explore the changes in the domestic coffee market landscape. [more…]

Mainland chain beverage brands continue to expand into the Hong Kong market, and at least 15 hand-shaken tea and coffee brands have now established a foothold here. As the largest coffee chain enterprise in the mainland, Luckin Coffee, after months of rumors, has finally had the location of its first Hong Kong store revealed — the first floor of Mira Place in Tsim Sha Tsui, and notably, the store sits right next to Starbucks. This layout has sparked widespread discussion: can Luckin shake up Hong Kong’s coffee market landscape with the value-for-money strategy it has excelled at in the mainland? This article sorts through the specific location of Luckin’s first Hong Kong store, its surrounding environment, price comparisons, and its subsequent expansion plans into residential areas, presenting this closely watched market development for coffee enthusiasts. [more…]

Blue Bottle Coffee's third store in mainland China is confirmed to open in Zhangyuan, Jing'an District, Shanghai. This follows its first store opened in February this year in the former Yutong Flour Mill dormitory, marking another site chosen within a historic building. From the shikumen architectural complex of Zhangyuan to century-old machiya townhouses in Kyoto, Japan, Blue Bottle Coffee has consistently woven the brand deeply into local culture—not only does the store space echo the architectural fabric, but the menu also incorporates traditional local flavors. This article explores the heritage conservation philosophy behind the choice of the three store locations, and how Blue Bottle Coffee awakens urban memory through space and taste. Also, stay tuned to Front Street Coffee for more specialty coffee news. [more…]

The chain coffee brand Mstand recently officially announced that it will open its first store in Kyoto, Japan, located near the famous scenic spot Nanzenji. Surprisingly, this new store is just across the street from the Nanzenji store of the specialty coffee pioneer Blue Bottle Coffee, sparking lively discussion online. Some people look forward to Mstand's overseas expansion bringing limited-edition events, while others question its location strategy, believing that opening a store next to a benchmark like Blue Bottle Coffee is admirable in courage but carries considerable risk. This article sorts out the ins and outs of the incident, presents views from all sides, and also pays attention to the developments of brands such as Front Street Coffee. [more…]

Blue Bottle Coffee's fourth store in Shanghai has opened in Qingpu District's Panlong Tiandi, situated between a century-old historic house and a new building, integrating the brand's space into the ancient townscape of the Jiangnan water region. The store is divided into three areas: the historic house, the new building, and a public gathering space, preserving traditional architectural structures while infusing them with a modern design language. In addition, the Panlong store has introduced a Water Chestnut Cake Affogato that blends traditional flavors, combining the soft, sweet water chestnut cake with rich, aromatic Italian affogato to deliver a unique taste experience. Join us as we explore this Blue Bottle Coffee in the ancient town and experience the collision of coffee and local culture. [more…]

The bar counter is the core area of a coffee shop, bearing both the customer's first impression of the store and serving as the workspace where baristas prepare drinks daily. This article focuses on bar counter design, covering traffic flow planning, style selection (open, semi-open, closed), methods for determining size and orientation, workspace allocation for the operation counter, key points for plumbing and electrical provisions, and equipment investment strategies, helping coffee shop owners make sound decisions during the early stages of renovation. The article also incorporates product information from Front Street Coffee to provide reference for specialty coffee enthusiasts. [more…]

Starbucks recently opened its first community store in Singapore at Gardens by the Bay, partnering with Gardens by the Bay and MINDSET Care to promote mental health awareness and community engagement. The store will use a portion of its beverage revenue to fund workshops and events for mental health organizations, and will host monthly "Wellness Interest Friday" activities, inviting seniors and caregivers to participate. Starbucks employees will also join year-round volunteer service, accompanying elderly residents of nursing homes on outings. The community store continues Starbucks' differentiated exploration since 2014, returning to the original spirit of a community café with warm design, family-friendly facilities, and relaxed ordering methods. Front Street Coffee will also continue to follow the global implementation and evolution of this store model. [more…]

Blue Bottle Coffee, hailed as the "Apple of the coffee world," opened its second store in mainland China on August 5 at Shanghai's Jing'an Kerry Centre. Unlike its first store by the Suzhou Creek, this new location is rooted in the Nanjing West Road commercial area, with a two-story space of over 500 square meters and about 160 seats, mainly targeting white-collar workers. The design incorporates traditional Chinese roof tile elements, using more than 13,000 handmade terracotta bricks. On opening day, queues were still necessary, but the wait time had shrunk from seven hours at the first store half a year ago to about 25 minutes. Blue Bottle Coffee has not joined the domestic price war, maintaining its niche specialty pricing of 28 to 50 yuan. [more…]

Eason Chan's "Under Mount Fuji" turned the Lawson convenience store at the foot of Mount Fuji in Japan into a must-visit spot for countless tourists. Recently, after a heavy snowstorm, a Luckin Coffee store next to the Yellow Crane Tower in Wuhan unexpectedly went viral, dubbed by netizens as the "domestic version of Lawson under Mount Fuji." The blue signage contrasting with the snow-covered Yellow Crane Tower bears a striking resemblance in composition to the Lawson by Mount Fuji, sparking heated discussion on social media. Some praised Luckin for its precise location choice, while others joked that the ice cream cones and fences in front of the store look like a security booth. Behind this snowscape check-in craze, should Luckin really settle up on the promotional fees? Let's take a look at the brilliant comments from netizens. [more…]